by
Richard
on Sat 01 Mar 2008 19:38 GMT
Today I visited the One Life Live exhibition at Olympia, London. This is an exhibition for people wanting to make the most of their life, and comprised several hundred exhibition stands grouped in zones to do with coaching, spirituality, gap year opportunities, starting a business, etc.
I went along to observe the competition in the coaching market. It was interesting to see that some coaches were obviously clear about what they offer, and others not - and some stands were far too cluttered. I feel challenged to focus my own marketing more effectively.
The spirituality zone was next door to the coaching zone, and some of the stands seemed really wacky, and to be offering escapism rather than a way of excelling at life.. On the other hand, the coaching zone didn't really seem very interested in spirituality, and was thus not really holistic. I found myself wondering what it would look like to offer coaching that takes spirituality seriously as a part of real life.